This could, in the future, include the “gamification” of titles on the service as well, Anand said. The service will also add 100 hours of new content daily, an impressive content feat that far outpaces many of its English-language contemporaries.Īnand told The Verge that the service will specifically target younger demographics of users with its content. Its massive content library includes more than 3,500 movies and 120-plus digital premieres, more than 1,600 series, and 200-plus originals. Zee5 will launch in the US with 130,000 hours of content In May, the service’s parent Zee Entertainment Enterprises Limited reported Zee5 as having 72.6 million monthly active users and 6.1 million daily active users as of March 2021. The service launched in more than 190 countries in 2018 but had yet to make its way to the US. The platform comprises both classic as well as contemporary genres and storytelling in over a dozen languages. While most content on the service will be available with English subtitles and some content is currently dubbed, Zee5 Global’s chief business officer Archana Anand told The Verge Tuesday that the service will likely dub more titles in English in the future as well.
Zee5’s arrival in the US, which follows a beta test, will make it the premier destination for South Asian programming, with titles available in 18-plus languages.
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The service will bring 130,000 hours of Indian, Pakistani, and Bangladeshi programming to US audiences, including originals, music, Bollywood films, and health and lifestyle content, as well as more than two decades of popular TV shows.
Zee5, a streaming service for South Asian content, is now widely available to all users in the US.